The modern era of the logo dates back to the late 1800’s, though variations of logos have been used for centuries on coins, coats of arms, watermarks, seals, and the like. They are used to differentiate. They are recognizable, versatile, and visual representations of a business. They encapsulate ideas, values, even a feeling.
Most of the following logos have remained essentially unchanged for over fifty years, some for close to a century.
#16 – MERCEDES
While Mercedes made three fairly drastic changes upfront, they have retained the same emblem for nearly 100 years.
#15 – GOOD YEAR
Good Year is a logo easily lost in the mix, but it is a fantastic example of an iconic and timeless logo: 113 years later it’s still going strong.
#14 – BURGER KING
It may not have as many years on it as the others, but Burger King has done a good job at retaining it’s brand image and recognizability since the late 1960’s.
#13 – UNITED POSTAL SERVICE
From the start, UPS has stayed true to their original logo concept and structure since the late 1930’s. However, I’m not a huge fan of their use of a gradient on the newest editions of the logo.
#12 – MASTERCARD
1886 ‘rough draft’ aside, MasterCard has retained their red and gold venn diagram for nearly 50 years. There are some things money can’t buy, for everything else there’s… (I really liked that advertising campaign).
#11 – VOLKSWAGEN
Aside from some early shell variations, Volkswagen‘s logo has remained untouched for over 80 years. I personally like their 1948 version the best.
#10 – HEWLETT PACKARD
HP‘s iconic and simple has held strong for 70 years. Less is more with this cleverly symmetrical design.
#9 – BMW
Yep – it’s another car logo. They all have something in common: longevity. BMW is very similar to Volkswagen in its minor redesigns over the years.
#8 – FORD
It’s the last car logo, I promise! Ford has retained it’s iconic style for over a century.
#7 – SHELL
No more car logos doesn’t mean no gas station logos. Shell had it made from the start with such simple name-imagery association since the 1930’s with slight revision.
#6 – 7-ELEVEN
While I’m at it with the gas station logos, I might as well bring up 7-Eleven‘s long-standing logo. It’s essentially the same today as it was in the 1960’s.
#5 – TARGET
#4 – STARBUCKS
Although it’s one of the youngest contenders in the list, I don’t see Starbucks logo going anywhere anytime soon.
#3 – APPLE
Another relatively young logo, Apple‘s logo has become an iconic symbol for the iconic brand worldwide. The name-imagery paired with the geometric simplicity is a knockout.
#2 – NIKE
Sure, Nike had a little bit of a rough start in the 70’s when they tried to put the name over their emblem, but they hit their stride a few years later and have established such a presence in society that there is no need for the text to be paired with the emblem at all now.
#1 – COCA-COLA
Coke. I think this one is explanatory.
So, which are your favorites? Are there any logos I missed?
Feel free to comment in the thread below!
Thank you for reading and happy designing!
.: Aaron :.
Photos reposted from: Complex Art